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This was a letter I sent a few days ago to our REBEL8ers that joined our newsletter:

REBEL8ers-

Hope this message finds you happy & well!

It’s almost midnight and I’m sitting in the warehouse typing this newsletter right now all by myself. The office cleared out hours ago and it is at this very moment I’m reminiscing how it used to be just me at REBEL8, working out of my 10’ x 10’ apartment all day ‘n night, all alone. It still blows my mind that I started REBEL8 eight years ago with just $500 and a dream. The continued support from you has allowed me to put every single dollar back into the company to make it the best it can be. I am beyond appreciative of your support, dedication and sincere love for the brand that is my life too.

And with that said, it’s an incredible pleasure to be the first to announce the official release of REBEL8 Winter 2011. I went with a text-only email blast instead of a fancy graphic newsletter not because I wanted our biggest and best season to remain a secret for a few more seconds, but I've been staring at a damn computer screen for 18-hours loading the site. I couldn't wait a moment longer to spread the news!

A big hello and welcome to all the thousands of new REBEL8ers that recently joined this newsletter. I told ya you'd be the first to know when Winter '11 is here and I hope you love it as much as I do.

REBEL8 Winter ’11 is huge! This collection is our most cohesive offering we’ve ever been able to produce as a company. So let me cut to the chase, click here and enjoy! Check out every. Single. Section. Quite a few special items are not to be missed. And if something is sold out already, don’t fret, inventory is still loading in. Simply click the ‘get notified’ button and you’ll receive an email when that product is back in stock.

Thanks again!

Very truly,

Joshy D.
President & CEO

PS: I urge you to buy our Shirts & Jackets. Our quality is unmatched and I guarantee you will not be disappointed with your purchase.

Written by Joshy D. — November 09, 2011